ALEZA LEINWAND

I’m Aleza, a UX designer based in New York. I’ve always been told don’t judge a book by its cover, but as a graphic designer, I did. I focused on making things look aesthetically pleasing on the outside, and while that does add value, I never opened the book to understand the story. UX design has taught me to focus on that story, empathize with its users and understand their needs, in addition to it being visually pleasing. I’m passionate about creating meaningful products and having a greater impact on the lives of users, whether big or small. 

When I’m not designing, you can find me planning my next trip, listening to Beyonce on repeat, or going for a hike in my hometown. 

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Feel free to contact me to hear more!